Bratwurst: The BW business game at the Ernst Abbe University of Applied Sciences Jena

In a computer-based simulation, you take on the role of an entrepreneur. The aim is to run a virtual barbecue stand and sell Thuringian sausages. Each player is in competition with the other participants.

A player's decisions, e.g. on purchasing or pricing, also affect the results of the other participants, such as their sales figures. The sales stand should at least cover its costs. Market reports, cash flow statements, income surplus statements and profitability indicators are available to monitor success.

The simulation makes it possible to experience the consequences of entrepreneurial decisions in a protected environment. Playful and action-packed elements promote learning motivation and effectiveness.