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Open your eyes! Insights into eye-tracking and its fields of application

Time
18:00 - 22:00 o'clock
Organizer
Ernst-Abbe-Hochschule Jena
Place
Haus 5, Ebene 1, Raum 05.01.46
Adresse
Carl-Zeiss-Promenade 2

Open your eyes! Find out how eye tracking works and discover exciting applications in research, marketing and UX design. Be part of it!

Discover our marketing lab and find out more about classic and virtual reality (VR) eye tracking.

We will show you - also in a self-experiment - how eye tracking can be used to measure perception, attention and information processing. And how conclusions can be drawn about emotions, experience and decisions.

Note
Suitable for all age groups
 
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